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Prodikt

A sustainability platform for the construction industry
prodikt-user
Company

CarbonZero - Prodikt

Project Goals

Simplify the process of working with technical and environmental data in the construction industry. An easy to understand platform for collaboration.

My role

Chief Creative Officer

Link to product

Prodikt

The founders came to me looking for someone that could design the next generation tool to decrease climate impact in the construction industry. I was also a part of the management and worked with the market development strategy and ways to reach our customers and networks. 

Challenge

The construction industry is a giant source of climate impact. The need of digitisation in this industry is huge. Collaboration in the building process is a challenge with the lack of good data for products and life cycle analysis of buildings.

Design

A web based tool to collect product data and make this available for all the stakeholders connected to a construction project. The tool should be simple to start with to give more people access to qualitative product information. We should also have kick ass visuals and marketing on the journey.

My deliverables 

  • Early mockups and user flow charts
  • Brand Identity
  • Marketing strategy
  • Design System
  • Marketing assets: illustrations, videos, print, merch
  • The Brand Playbook
  • Saving time with workflows and tools
  • Management of external consultants and budget
  • Educational videos and webinars
  • Market development and networking
  • Marketing Website
  • Event planning - Almedalsveckan, Nordbygg etc.
prodikt-nextgeneration

The project tool with an imported model.

prodikt-library

The product library

prodikt-climatedec

Exported documents

prodikt-ux

Part of the design system.

prodikt-brand

Some of the marketing assets system

prodikt-laptop

Prodikt

Research

A wide span of users ranging from manufacturers, architects and construction to sustainability experts. We wanted to take something complex and make it more accessible to more people working with property development and planning projects.

The team had great knowledge from life cycle assessments and managing projects. We also collaborated with people with great knowledge about the challenges from architecture, data calculations and project planning.

Outcome

  • A ecosystem for building product manufacturers and project stakeholders.
  • The top property developers, and distribution companies in Sweden use the tool and data from Prodikt today.
  • From a small startup challenging the industry to a well know tool.
  • A growing dream team!
  • We have simplified the workflow from planning construction projects to operation of the buildings.
  • The next generation with even better features is rolling out soon!

Lessons learned

  • Challenging a conventional industry can take time. 🏗️
  • Good internal communication in a fast growing company is a key factor for success... and survival 😀
  • Find great ambassadors and collaborators that believes in the product. 🙏
  • Don't forget to enjoy the startup ride. 🚀 
  • ...And of course a lot more. Reach out if you want to know more.