---
title: GameCam
description: UX/UI design, web and marketing assets for GameCam
image: https://plahnb.com/hubfs/gamecam-cover.png
---

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# GameCam

Transforming sports through innovative solutions like GAMETRAQ® AI and The SHOTGUN® Ball Machine

![gamecam-cover-1](https://plahnb.com/hubfs/gamecam-cover-1.png "gamecam-cover-1")

Company

### GameCam

Project Goals

### Improve the existing system and create better user flows and user interface. Update and improve the website

My role

### Product Designer

[Visit GameCam](https://www.gamecam.se/)

### GameCam

GAMETRAQ® AI is designed to elevate your game with cutting-edge analytics and real-time feedback. GameCam develops and produce a camera system that can analyze motion and sound for sports.

### Challenge

Improve the existing onboarding and user experience and a refresh of the brand assets. With focus on the experience where players scan a code to connect and start the video analys tool and the output of the player data and motion. 

### Design

In collaboration with the founders create drafts and prototypes for the development team. Research and suggestions of improve the user journey and also align this with the business model.  Improve the brand visuals and design system for GameCam.

### My deliverables 

- UX research and design
- User interface improvements
- Marketing templates
- Figma design system and components
- Updated branding and marketing material
- Improved website

![gamecam-ux-map](https://143663134.fs1.hubspotusercontent-eu1.net/hub/143663134/hubfs/gamecam-ux-map.png?width=1200&length=1200&name=gamecam-ux-map.png)

The mapping of the user journey connected to the prototype

![gamecam-report](https://143663134.fs1.hubspotusercontent-eu1.net/hub/143663134/hubfs/gamecam-report.png?width=1200&length=1200&name=gamecam-report.png)

Some of the analytics from camera

![gamecam-illustration-1](https://143663134.fs1.hubspotusercontent-eu1.net/hub/143663134/hubfs/gamecam-illustration-1.png?width=1200&length=1200&name=gamecam-illustration-1.png)

Illustration of the GameTraq camera

![gamecam-brand](https://143663134.fs1.hubspotusercontent-eu1.net/hub/143663134/hubfs/gamecam-brand.png?width=1200&length=1200&name=gamecam-brand.png)

Branding styleguide

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