GAMETRAQ® AI is designed to elevate your game with cutting-edge analytics and real-time feedback. GameCam develops and produce a camera system that can analyze motion and sound for sports.
Challenge
Improve the existing onboarding and user experience and a refresh of the brand assets. With focus on the experience where players scan a code to connect and start the video analys tool and the output of the player data and motion.
Design
In collaboration with the founders create drafts and prototypes for the development team. Research and suggestions of improve the user journey and also align this with the business model. Improve the brand visuals and design system for GameCam.
My deliverables
UX research and design
User interface improvements
Marketing templates
Figma design system and components
Updated branding and marketing material
Improved website
The mapping of the user journey connected to the prototype
